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Candybox x Flow
Vending Innovation on Curaçao: The Candybox & Flow Partnership
How strategic placement and cutting-edge vending technology delivered massive brand reach and utility for Flow across the island.
Candybox, your premier partner for modern vending experiences.
The Opportunity: Maximizing Reach and Impulsivity
Flow recognized the immense potential in leveraging the power of unattended retail across Curaçao.
Impulse Power
Approximately 62% of consumers make purchases on impulse.
Captive Audience
Vending offers 2-3 minutes of distraction-free attention.
Unrivaled Scale
A network of over 380+ locations across Curaçao.
Market Reach
Reaching 2.1 million people arriving on the island annually.
Case Study in Action: Serving the Tourist Market
The Challenge: Curaçao sees between 5,000 and 8,000 passengers per day, all of whom need immediate, reliable connectivity upon arrival. Tourists represent a vital, time-sensitive audience.
The Candybox Solution: Flow is positioned to offer a vital service: Prepaid SIM-Card sales. By placing vending machines in key tourist hubs—the airport, hotels, and shopping centers—Flow provides visitors with instant access to mobile data upon arrival, an essential product for modern travelers.
Featured Brands
The vending channel features the chippie brand, advertised via simcard.com and Mano, ensuring strong brand visibility at the point of sale.
8K+
Passengers / Day
178
Avg. Interactions / Unit
400 Units Potential
(Goal: 1 machine per 500 inhabitants)
Flow's Vending Strategy: Strategic Placement for Growth
To maximize reach and ensure accessibility for both tourists and locals, Flow utilizes our network in several key strategic positions. Note: the Airport & Cruise Terminal is currently a future placement goal.
Hotels & Resorts
University Campuses
Supermarkets & Pharmacies
Public Squares
Airport & Cruise Terminal (Future)
Internal Office Machines
Pricing Model and Impact
Our partnership is built on a scalable monthly rental model. The per-machine price decreases significantly as Flow expands its fleet, encouraging growth and greater market penetration:
Tiered Pricing Model (Monthly)
| Number of Machines | Price per Unit (XCG) |
|---|---|
| 1–5 machines | XCG 500 |
| 6–20 machines | XCG 450 |
| 21–50 machines | XCG 400 |
| 51–100+ machines | XCG 300 |
Direct Impact: Daily Reach
1 Machine (XCG 500)
50 Machines (XCG 400)
100+ Machines (XCG 300)
